Marketing Secrets To Find Your Authentic Brand Voice With Yvonne Pearson
In this debut episode, Keri welcomes marketing powerhouse, Yvonne Pearson, the founder of PinkDollhouse Marketing. With over a decade of experience, Yvonne shares insights on transitioning from blogging to launching her own marketing agency and offers actionable advice for entrepreneurs, content creators, and aspiring marketers.
“It takes 10 years to be an overnight success. People think one viral video is going to carry you forward. In reality, you can have a viral video but you don’t have a brand.”
Yvonne Pearson
Key Topics Covered
Transition from Blogging to Marketing: Yvonne reflects on her early days as a blogger and how it led to creating Pink Dollhouse Marketing, turning a creative outlet into a successful business.
Career Path in Marketing: From her corporate role at the American Chemistry Society to consulting for nonprofits and creators, Yvonne shares her varied experience in the field.
Authenticity and Brand Voice: Why knowing and staying true to your brand’s voice is crucial in an industry crowded with “quick fix” marketing solutions and advice on creating genuine content that resonates with audiences.
Marketing Magic Moments: Why celebrities like Beyonce and Kamala Harris’ hair and political campaigns were marketing gold in 2024.
Monetizing as a Creator: Tips on brand partnerships, creating a media kit, and the importance of consistent, authentic content for long-term growth.
The Role of AI in Marketing: Pros and cons of AI, highlighting the importance of ethics and authenticity when leveraging technology in marketing.
Advice for New Podcasters: Valuable tips for building an authentic audience, organizing content, and reaching out to potential guests.
“Social media doesn’t have to be the only way that you broadcast yourself.” - Yvonne Pearson
Connect With Yvonne
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